Why should you have a blog?
What’s a blog?
The posts on the blog are short information about the company’s operations or new products in the offer. Often advice related to the operation of the company is also published.
Many customers, before making a purchase, learn about a given product or service from the Internet. It is on the basis of this knowledge that they decide what and where to buy. The knowledge shared by the company not infrequently helps to dispel the customer’s doubts about the company’s competence or the quality of services or products provided. Therefore, the entries are an ideal place to present the latest offer or the philosophy of the brand.
The blog allows you to tell stories about the company’s operations. If the posts are interesting enough, there is a high probability that the reader will be remembered, so that the reader can quickly turn into a customer.
An important aspect of blogging is that publishing content makes you an expert in your field. By publishing solutions to popular problems the company builds trust among customers and improves its credibility.
Google likes blogs.
It is nothing new that Google likes fresh content. In addition, pages which are more frequently updated are better positioned than those that rarely change their content. By increasing the number of posts, a network of links on the site is also being built, which gives a signal to the search engine that the site is developing and is up-to-date. Many posts on the blog makes the website to have more phrases to be indexed by Google, thanks to which the chance for a better position is greater.
Blog is a great marketing tool.
Blog is one of the best places to promote your services or products. Not only does it allow to trigger the interaction between the company and the customer, but it can also encourage the purchase in an unconventional way, through an interesting product presentation. Comments under the publication also allow to dispel customers’ doubts or direct them towards a specific solution. Moreover, by listening to customers’ opinions it is easier to examine the requirements for a service or product.
The content from the blog is ideal for publication in social media, after all, nothing creates such trust as a regular circle of fans. Blog posts are the simplest form of building an appropriately targeted group of recipients, who may turn out to be customers. Making entries available by the readers is a free, yet very effective advertisement that will increase traffic on the site.
Summary
Blog is one of the cheapest and most effective tools to promote the website. It increases the number of views and links on the website, thus improving the position in the Google search engine. For the client, a blog may prove the authenticity of the company or its competence. Moreover, the entries are an ideal content for social media, thanks to which you will build a wider audience of your product or service.